Slide

Bachelor of Business
Administration (BBA)

Graduate
with a Career,
Not Just a Degree

At North Mumbai's First Skilltech University

Psychology

Slide

Bachelor of Business
Administration (BBA)

Graduate
with a Career,
Not Just a Degree

At North Mumbai's First
Skilltech University

Psychology

Duration

4 Years Program

60% Practical, 40% Theory
(Assignments, Capstone Projects, OJT, and Internships)

Placements

200+ Recruiters

Expected CTC is ₹10 LPA for
Top 10% of Class

Format

Interdisciplinary

3 Specialisations,
8 Minors and
11 Foundation Courses

Financial Aid

Upto 100% Scholarships

Merit-Based, Inclusive,
Empowering, and
Transformative

Specialisations that Matter for the Future

Supply Chain & Logistics
(Shipping, Ports, and Warehousing)

Duration of Program: 4 Years (8 Semesters)

Focuses on logistics management, shipping operations, port management, and warehouse optimisation, equipping you with industry-relevant skills for a dynamic career.

BFSI (Fintech, Capital Markets, Business Analytics, Insurance, and Wealth Management)

Duration of Program: 4 Years (8 Semesters)

Focuses on building proficiency in financial management, analytics, and digital innovations, equipping you to navigate evolving markets and drive strategic growth.

Digital Marketing (Martech, CRM, Digital, and Brand Management)

Duration of Program: 4 Years (8 Semesters)

Develops expertise in digital strategies, brand management, and marketing technology, preparing you to drive business growth in a dynamic digital landscape.

Impactful Careers that Redefine the Future

Supply Chain Analyst

Analyzes and optimizes supply chain operations for efficiency and cost-effectiveness.

Average CTC
₹4 – ₹5 LPA

*Source- Glassdoor

Logistics Coordinator

Manages transportation schedules and coordinates logistics activities.

Average CTC
₹3.5 – ₹4 LPA

*Source- Glassdoor

Port Operations Manager (Entry-Level/Assistant Role)

Supports port operations including cargo movement, documentation, and compliance.

Average CTC
₹4 – ₹6 LPA

*Source- Glassdoor

Warehouse Operations Executive

Oversees daily warehouse tasks including inventory management and process optimization.

Average CTC
₹4 – ₹5.5 LPA

*Source- Glassdoor

Shipping & Freight Executive

Manages freight bookings, shipping documentation, and trade compliance.

Average CTC
₹4.5 – ₹5.5 LPA

*Source- Glassdoor

Inventory Control Specialist

Tracks and controls stock levels, ensuring accurate inventory flow.

Average CTC
₹4 – ₹5 LPA

*Source- Glassdoor

Financial Analyst

Analyzes financial data, prepares reports, and supports strategic decision-making for businesses and investors.

Average CTC
₹4 – ₹5 LPA

*Source- Glassdoor

Business Analyst (Finance Domain)

Bridges the gap between business needs and technology by using data to drive financial insights and digital transformation strategies.

Average CTC
₹5 – ₹7.5 LPA

*Source- Glassdoor

Fintech Product Associate

Supports the development and delivery of innovative digital financial products, working at the intersection of finance and technology.

Average CTC
₹5 – ₹8 LPA

*Source- Glassdoor

Capital Markets Associate (Entry Level)

Assists in trading, research, and advisory services within equity, debt, or derivative markets.

Average CTC
₹4 – ₹6.5 LPA

*Source- Glassdoor

Investment Analyst

Researches and evaluates investment opportunities to support portfolio and fund management.

Average CTC
₹4.5 – ₹7 LPA

*Source- Glassdoor

Insurance & Risk Advisor

Advises individuals or companies on insurance solutions, risk coverage, and wealth protection strategies.

Average CTC
₹3.5 – ₹5 LPA

*Source- Glassdoor

Wealth Management Associate

Assists clients in managing their assets, offering tailored financial plans, investment guidance, and wealth-building strategies.

Average CTC
₹4 – ₹6.5 LPA

*Source- Glassdoor

Financial Data Analyst

Uses data analytics tools to assess financial trends, create dashboards, and deliver actionable insights for business growth.

Average CTC
₹4.5 – ₹6.5 LPA

*Source- Glassdoor

Credit Analyst

Evaluates creditworthiness of individuals or businesses, analyzing financial statements and risk factors.

Average CTC
₹4 – ₹6 LPA

*Source- Glassdoor

Digital Marketing Executive

Executes digital campaigns across platforms (SEO, SEM, social media, email), analyzes performance metrics, and helps drive online engagement.

Average CTC
₹4 – ₹5 LPA

*Source- Glassdoor

Brand Executive / Brand Associate

Supports brand positioning and communication strategies, helping maintain consistent brand voice across digital and offline channels.

Average CTC
₹4 – ₹6 LPA

*Source- Glassdoor

CRM Executive / Specialist

Manages customer relationship platforms, personalizes campaigns, and enhances customer experience and retention through data-driven strategies.

Average CTC
₹4 – ₹6.5 LPA

*Source- Glassdoor

Performance Marketing Analyst

Focuses on ROI-driven digital campaigns, optimizing ads across paid channels (Google Ads, Meta, etc.), and analyzing conversion funnels.

Average CTC
₹4.5 – ₹7 LPA

*Source- Glassdoor

Marketing Automation Executive (MarTech)

Implements marketing automation tools (like HubSpot, Salesforce), creating workflows and customer journeys to improve marketing efficiency.

Average CTC
₹5 – ₹7.5 LPA

*Source- Glassdoor

Content Strategist

Plans, creates, and manages digital content (blogs, social media, email, etc.) to build brand authority and drive traffic.

Average CTC
₹4 – ₹6 LPA

*Source- Glassdoor

Social Media Manager (Entry Level)

Develops and executes social media strategies, engages audiences, and builds community presence across platforms like Instagram, LinkedIn, and X.

Average CTC
₹4 – ₹5.5 LPA

*Source- Glassdoor

Digital Analyst / Marketing Data Analyst

Monitors and analyzes digital campaign performance using tools like Google Analytics, delivering insights to optimize strategy.

Average CTC
₹4.5 – ₹6.5 LPA

*Source- Glassdoor

E-commerce Marketing Executive

Drives online sales through marketplace management, product listing optimization, promotions, and traffic generation strategies.

Average CTC
₹4 – ₹6 LPA

*Source- Glassdoor

Minors to Create
Major Possibilities

USTU offers 8 minor courses that complement your specialisation, expanding knowledge and enhancing your skill set. These minors allow you to explore interdisciplinary fields, gain diverse expertise, and boost your employability, thus preparing you for versatile career opportunities.
Artificial Intelligence & Machine Learning

Introduces foundational artificial intelligence and machine learning concepts, focusing on developing intelligent systems and predictive models.

Cyber Forensics

Focuses on investigating digital crimes, securing data, and understanding forensic methodologies to tackle cyber threats.

Blockchain Technology

Teaches decentralised systems, cryptography, and the development of secure, transparent applications using blockchain technology.

Data Science

Covers data analytics, visualisation, and computational techniques to derive insights and solve real-world problems.

Psychology

Introduces human behaviour, cognitive processes, and psychological principles to foster a better understanding of individuals and teams.

Liberal Arts

Nurtures critical thinking, creativity, and adaptability, preparing you to excel in any career with expert faculty and hands-on learning.

Economics

Explores micro and macroeconomic principles, market dynamics, and their application in global and technological contexts.

Management

Develops managerial skills, leadership strategies, and decision-making capabilities for dynamic organisational environments.

Foundation Courses to Build Essential Skills

At USTU, you must complete 11 Foundation Courses designed to introduce foundational thought, leadership, design thinking, and interdisciplinary approaches.
Ability Enhancement Courses
(Total: 08 Credits)
  • Creative Writing
  • Introduction to Sociology
  • Political Science
  • Disruptive Technologies
  • Data Visualisation
Value Added Courses
(Total: 08 Credits)
  • Behavioural Science
  • Environment & Sustainability (ESG)
  • Fundamentals of Excel
  • Web Designing (UI/UX)
Indian Knowledge
(Total: 06 Credits)
  • Indian Constitution and Human Rights
  • Vision for Human Society

A progressive, industry-integrated approach that produces in-demand professionals

Learn + Work + Network = Placement

Learn Management with Our Industry-Inspired Curriculum

Interdisciplinary Curriculum

A unique curriculum that offers 3 specialisations, 8 minors, and 11 Foundation Courses, enhancing career skills.

Partners
Industry partnerships give you exposure to customised courses, certification opportunities, and real-world learning experiences.
Professor of Practice

Industry experts bring their experience to create real-world courses that enrich and enhance classroom learning.

Industry Tools

USTU equips you with relevant industry tools (Google Ads, Meta, and CRM), bridging the gap between academia and industry for real-world readiness.

Work While You Learn, with Mandatory 60% Practical Work

Projects

Assignments, Labs, and Capstone Projects empower you to convert theoretical concepts into practical, real-world solutions.

On-the-Job Training

On-the-job training at USTU, with industry partners, provides hands-on experience, bridging classroom learning with real-world skills.

Internship
A 6-12 month internship with industry partners provides in-depth experience and prepares you for a successful career.

Network with Your Future Recruiters

Industry Professionals as Faculty
Network while learning from industry professionals as faculty, gaining valuable insights and career opportunities.
Guest Lectures
Connect with industry leaders through guest lectures, gaining valuable insights and expanding your professional network.
Industry Visits

Industry visits expose you to real-world practices and help you build strong industry connections.

On-the-Job Training Partners

Placement Partners

Life at Universal SkillTech University

Ready to Enrol for BBA?

Admission Process

The admission process at USTU is a gateway to limitless possibilities.
It uncovers talent, passion, and potential, it starts with a seamless online application and includes academic/non academic evaluations.
With personalised guidance, USTU empowers you to begin your journey of transformation.

01

Application Form

Visit our website and fill out the application form with academic, eligibility, and scholarship details.
The application fee is ₹1000.

02

Test

Students must take the USTU Test. However, if you have taken any National/State-level Examinations, like the MHCET/CUET entrance test, with a valid score and want us to consider your test scores, you can skip the USTU Test.

03

Evaluation

The admissions committee will evaluate your application based on academic excellence, performance in competitive/USTU exams, extracurricular initiatives, and leadership roles.

04

Admission and Scholarship Offer

Once evaluated, you will receive the final offer.

05

Confirm Your Admission

Secure your seat by paying the fees as mentioned in your offer letter within 15 days from the date of offer.

The USTU Advantage

 

USTU

Traditional Education

CurriculumInterdisciplinary with
3 specialisations and
8 minors, and mandatory
courses
Fixed curriculum
Work Experience60% work, 40% theoryVery limited
NetworkingLearn with future recruitersNo exposure
On-The-Job Training06-12 MonthsLimited industry
exposure
EmployabilityIndustry readyNeed training
Foundational CoursesMandatory courses to
develop essential skills
Only courses related
to specialisation
NEP CompliantYesNo

Placement Assistance at Universal SkillTech University

Placement Support
0 %
Recruiters
0 +
Expected CTC for Top 10% of Class
0 LPA

Scholarships

At USTU, scholarships are more than financial aidthey’re a gateway to dreams. By recognising excellence, leadership, and passion, these opportunities empower aspiring minds to overcome challenges and shape the future. USTU believes in investing in potential, turning aspirations into achievements.

S.M. Lall Top 20 Scholarship

Students securing a Top 20 rank in Grade 12 from any recognized board are eligible for a 100% scholarship. Only 5 scholarships available for the brightest minds.

Neelam Sudhir Lall Linguistic Minority Girls Scholarship

Female students in Grade 12 with more than 80% are eligible for upto 100% Scholarship.

Neelam Sudhir Lall Women in Management Scholarship

This scholarship empowers female students to pursue careers in Management by offering a 50% scholarship on tuition fees.

Trailblazer Scholarship

This scholarship rewards exceptional academic excellence in Board exams.

Brave Hearts Scholarship

This scholarship supports students whose parents have served or are currently serving in the Indian Defence Forces.

Universal Scholars Program

This scholarship supports students who are already a part of Universal Education.

Evaluation Criteria

  • *All scholarships are on tuition fees
  • Achievement in National/State/USTU exam or equivalent
  • Academic Excellence (12th Grade)
  • Limited scholarships.
    On first come first serve basis

Eligibility

We look forward to empowering you to fulfil your aspirations of becoming one of the Top 10% of Business (Supply Chain & Logistics, Finance, & Marketing) Leaders and Professionals.

Academics

Student appearing for Grade 10+2 or passed with minimum 45%. Must have studied Xll from any recognised boards (CBSE, ISC, HSC, IB, A Levels or equivalent).

Entrance Test

A proctored test evaluates skills required for Management at USTU. This test is optional if you have appeared for MAHCET/CUET or any other recognised National/State-Level Exam

Fee Structure

Course List
  1. BFSI (Fintech, Capital Market & Business Analytics, and Insurance & Wealth Management)
  2. Marketing (Martech, CRM, Digital, and Brand Management)
  3. Supply chain management (Shipping, Port, Warehouse)
Course Fees AY 26-27

Admission Fees: ₹50,000
Miscellaneous Fees: ₹25,000
Tuition Fees: ₹1,36,364
Development Fees: ₹13,636
Total Fees: ₹2,25,000

YearsAdmission FeesTuition Fee*
Year 1₹50,000 /-
₹150,000 /-
Year 2₹157,500 /-
Year 3₹165,375 /-
Year 4₹173,644 /-
  • *Please note that while we strive to keep our course fees affordable, they may be subject to revision in the future due to factors such as changes in market conditions, inflation, or regulatory requirements.
  • Other fees (Miscellaneous): ₹25,000
    • Library Fee
    • Career Development Course Fee
    • Technology Support Fee
    • Training & Certification Fee
    • Personality Development Courses Fee
  • Exclusions
    • Industrial Visits
    • Transportation
    • Hostel
    • Mess

And any other expenses not explicitly mentioned in the fee structure.

Brochure: 2026-27

Featured In

Frequently Asked Questions

What does the 4-year USTU BBA Undergraduate Program include?
faq-up-icon faq-down-icon

The 4-year USTU BBA Undergraduate Program is a unique program that bridges the gap between industry and university. With 3 specialisations, 8 minors, and 11 essential Foundation Courses, and a mandatory 60% Practical Work component, you will gain a broad skill set that enhances employability and career growth.

The 4-year USTU BBA Undergraduate Program follows a Learn + Work + Network = Placement structure which is as follows:

At Universal SkillTech University (USTU), our interdisciplinary USTU BBA program blends academic excellence with real-world application. Students can personalise their learning journey with 3 specialisations, 8 minors, and 11 foundation courses, all designed to develop career-ready skills.

  • Learning business with 60% Mandatory Practical Work that ensures you learn by doing:
    • Industry-Integrated Learning: 60% of the program is hands-on, including live projects, internships, and on-the-job training.
    • Expert-Led Courses: Professors of Practice and industry leaders design and deliver practical courses.
    • Tools of the Trade: Training on platforms like Google Ads, Meta, and CRM ensures real-world readiness.
    • Internships & Capstones: Students engage in 6–12 month internships and solve real-world challenges through projects and capstones.
    • With strong industry partnerships and a “learn by doing” approach, USTU prepares you to thrive in today’s dynamic business landscape.
  • Network with Industry Professionals and Connect with Industry Leaders
    At Universal SkillTech University, networking is built into your learning journey through our LEARN + WORK + NETWORK = PLACEMENT philosophy. From day one, you connect with industry leaders who could become your future recruiters.
  • How You Build Your Network:
    • Industry Faculty: Learn directly from professionals who bring real-world experience—and real-world connections—into the classroom.
    • Guest Lectures: Engage with top leaders across sectors for career insights and future opportunities.
    • Industry Visits: Gain exposure to real-world practices while building valuable recruiter relationships.
    • On-the-Job Training: Work alongside experts, strengthening your network through practical collaboration.

These interactions help you build a strong, meaningful network that sets the foundation for future placements.

The below industry-relevant specialisations are covered under the 4-year BBA Undergraduate Program:

1. Supply Chain & Logistics (Shipping, Port, Warehouse)
Focuses on logistics management, shipping operations, port management, and warehouse optimisation, equipping you with industry-relevant skills for a dynamic career.

2. BFSI (Fintech, Capital Market & Business Analytics, and Insurance & Wealth Management)
Focuses on building proficiency in financial management, analytics, and digital innovations, equipping you to navigate evolving markets and drive strategic growth.

3. Digital Marketing (Martech, CRM, Digital, and Brand Management)
Develops expertise in digital strategies, brand management, and marketing technology, preparing you to drive business growth in a dynamic digital landscape.

The below industry-relevant Minors are covered under the 4-year BBA Undergraduate Program:

1. AI & ML
2. Cyber Forensics
3. Blockchain Technology
4. Data Science
5. Psychology
6. Liberal Arts
7. Economics
8. Management

The below industry-relevant Foundation Courses are covered under the 4-year BBA Undergraduate Program:

  1. Ability Enhancement Courses
    • Creative Writing
    • Introduction to Sociology
    • Political Science
    • Disruptive Technologies
    • Data Visualisation
  2. Value Added Courses
    • Behavioural Science
    • Environment & Sustainability (ESG)
    • Fundamentals of Excel
    • Web Designing (UI/UX)
  3. Indian Knowledge
    • Indian Constitution and Human Rights
    • Vision for Human Society

The different Semesters listed under Course Structure are:
Sem 1

  • Personality Development Courses
  • Indian Knowledge System
  • Basic Management Courses

Sem 2

  • Ability Enhancement Courses
  • Entrepreneurship Courses
  • Basic Management Courses

Sem 3

  • Advanced Certification Courses
  • Skill Building Workshops
  • Interdisciplinary Electives

Sem 4

  • Core Management Courses
  • Core Electives
  • Obeservership

Sem 5

  • Advanced Management Courses
  • Specialisation Courses
  • Minor Courses

Sem 6

  • Internship
  • Minor Courses
  • Specialisation Courses

Sem 7

  • Skill Based Electives
  • OJT

Sem 8

  • Skill Based Electives
  • OJT

At Universal SkillTech University, students gain hands-on experience through cutting-edge infrastructure and industry-grade tools. Our tech-enabled learning environment equips you with practical, real-world skills that give you a competitive edge in the industry.

At Universal SkillTech University, our certificate partners offer specialised programs beyond the classroom, helping you build in-demand, career-ready skills that are recognised and valued by the industry.

Universal SkillTech University offers robust placement assistance, with over 200 recruiters hiring across diverse industries. Our dedicated career services team ensures students are guided, prepared, and connected to the right career opportunities.

At USTU, 100% placement support means more than connecting students to recruiters – students are trained for interviews, personality development and resume building.

The admission process at Universal SkillTech University is as below:
Step 1: Fill the Application Form
Visit the official Universal SkillTech University website and complete the online application form. Include academic details, eligibility criteria, and scholarship-related information.

Application Fee: ₹1000

Step 2: Take the Universal SkillTech University Test
Applicants are required to take the Universal SkillTech University Admission Test.

Exemption: If you have valid scores from national/state-level exams like MAHCET or CUET, you may submit those instead and skip the Universal SkillTech University Test.

Step 3: Evaluation by Admissions Committee
Your application will be holistically evaluated based on: 

  • Academic performance 
  • Universal SkillTech University or national-level test scores 
  • Extracurricular achievements
  • Leadership experience

Step 4: Receive Admission & Scholarship Offer
If selected, you will receive an offer letter detailing your admission and applicable scholarship.

Step 5: Confirm Your Admission
Secure your seat by paying the required fees within 15 days of receiving the offer letter.

To apply for the BBA program at Universal SkillTech University, students should be appearing for or have passed Class 12 with a minimum of 45% from any recognised board (CBSE, ISC, HSC, IB, A Levels, or equivalent).

Applicants must also take the Universal SkillTech University Entrance Test, an assessment designed to evaluate key management skills. However, students with valid scores in recognised national or state-level exams like MAHCET or CUET may be exempt.

Our goal is to empower future leaders in Supply Chain & Logistics, Finance, and Marketing to be among the top 10% of business professionals.

At Universal SkillTech University, scholarships are more than just financial support—they’re a commitment to recognising talent, leadership, and determination. Our scholarships are designed to empower deserving students and help them turn aspirations into achievements.

Here are the scholarships offered:

(i) S.M. Lall Top 20 Scholarship
For students who rank in the Top 20 of their board (State, CBSE, ICSE, IB, Cambridge, or other recognised boards).

(ii) Neelam Sudhir Lall Linguistic Minority Girls Scholarship
For female students scoring 80% or above in Std. 12, with scholarships up to 100%.

(iii) Neelam Sudhir Lall Women in Management Scholarship
Offers a 50% tuition fee scholarship for aspiring female leaders in Management.

(iv) Trailblazer Scholarship
Rewards exceptional academic performance in Board examinations.

(v) Brave Hearts Scholarship
For children of current or former members of the Indian Defence Forces.

(vi) Universal Scholars Program
For students already enrolled in the Universal Education network.

These scholarships reflect Universal SkillTech University mission to support, uplift, and celebrate merit and diversity.

Course List AY26-27
  • BFSI (Fintech, Capital Market & Business Analytics, and Insurance & Wealth Management)
  • Marketing (Martech, CRM, Digital, and Brand Management)
  • Supply chain management (Shipping, Port, Warehouse)
Course Fees

Admission Fees: ₹50,000
Miscellaneous Fees: ₹25,000
Tuition Fees: ₹1,50,000
Total Fees: ₹2,25,000

The BBA program at Universal SkillTech University follows a year-wise fee structure as outlined below:
(i) Year 1: ₹50,000 (Admission Fee) + ₹1,50,000 (Tuition Fee)
(ii) Year 2: ₹1,57,500
(iii) Year 3: ₹1,65,375
(iv) Year 4: ₹1,73,644

In addition to the tuition fees, a miscellaneous fee of ₹25,000 is applicable. This covers:
(i) Library Fee
(ii) Career Development Course Fee
(iii) Technology Support Fee
(iv) Training & Certification Fee
(v) Personality Development Courses Fee

Exclusions:
a. Industrial Visits
b. Transportation
c. Hostel
d. Mess

And any other expenses not explicitly mentioned in the fee structure.

That is correct. USTU is a UGC-approved university, which means our BBA degree is officially recognized and holds academic and professional value nationwide. Graduates are eligible for competitive exams, government jobs, and further studies in India or abroad.

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